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How to identify a genuine SEO Consultant?

April 19th, 2010 by admin

There are hundreds, if not thousands of people out there that have “SEO Consultant” written on their business card. All too often the title on that card is all they have to do with SEO. But how can a business owner, that wishes to contract an SEO Consultant know, who is a genuine good SEO and who is not?

 5 points to identify a genuine SEO Consultant:

Site speed effects rankings in Google!

April 10th, 2010 by admin

Google announced officially that site speed became a ranking factor. At the moment this is only implemented in Google.com but it is expected to be rolled out soon to all Google sites and data centers.

Google Blog

Another nail in the coffin for flash sites!

What does an SEO charge per hour?

March 26th, 2010 by admin

One of my (now ex) clients made recently the following calculation:

If I pay 3.000 Euro for an annual contract for SEO I am paying 60 Euros per week. He concluded he should get 6 hours of work for that.

SEO – Submissions to Search Engines

June 18th, 2009 by admin

Search engine submission services promise to submit clients’ websites to thousands of search engines for one low price. But should you trust them?

Why links are important!

June 18th, 2009 by admin

Before Google came on the market , link popularity was being used by one or two search engines as part of their algorithm to  determine the rankings for given search term. Then when Google arrived with their link-based PageRank, link popularity took off and became an absolute essential ingredient in achieving top rankings.

About us pages are boring!

June 18th, 2009 by admin

I sometimes wonder why website owners pay so little attention to this page. Nobody comes up with something different. Isn’t this the page that is supposed to establish a USP – a unique selling proposition? The page that should market your company and tell everyone what makes your company different from others?

Can you afford Internet marketing services?

June 18th, 2009 by admin

Here are the facts:

1. According to Forrester Research, Internet-influenced sales generate three times as much revenue as Internet-bought sales. In other words, people prefer to research their purchases online and then go the shops to actually buy them buy offline.
Source: Microsoft Business central

2. According to research company Nielsen, there are upwards of 34 million Britons with Internet connections. And as of May 2002, there were some 185 million Europeans with Internet connections.
Source: Microsoft Business central

3. Recent research reveals 58% of house hunters are using the Internet as a primary source of property information.
Source: HBF Press Release

4. According to a study at Stanford University, people do judge a company’s credibility and professionalism by the design and content of their website.
Source: Consumer Web Watch

5. The biggest markets in Europe for Internet Marketing are; Germany- 21% of all European Internet users are German; the UK – 16% of all European users are British; Italy – 12.9% are Italian; and France, 11% are French.
Source: World Internet Stats

Web sites made in Spain

June 18th, 2009 by admin

It always amazes me how little importance foreign entrepreneurs in Spain give to their Internet presence. Particularly in the real estate market, website owners seem to believe that their website is nothing but a necessary expenditure and fail to understand a couple of key facts:

Keyword analysis for Search Engine Optimisation

June 18th, 2009 by admin

Finding the right words is hard, but finding the right ones to use on your website is even harder. This is one of the most important aspects of Internet marketing, and one that we don’t take lightly.