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Online Marketing for Small Businesses

July 23rd, 2009 by admin

The Internet develops faster then any other media on the planet. Every now and then you hear of the “next big thing” on the web. Social networks, facebook, second life, and so on. The amount of Internet users worldwide outnumbers the people watching TV already.

But you might say: What has it got to do with me? I am just a small business owner in Marbella! What can the Internet do for me?

Here are your options:

About us pages are boring!

June 18th, 2009 by admin

I sometimes wonder why website owners pay so little attention to this page. Nobody comes up with something different. Isn’t this the page that is supposed to establish a USP – a unique selling proposition? The page that should market your company and tell everyone what makes your company different from others?

SEM: Managing your AdWords Campaigns

June 18th, 2009 by admin

Advertising is important. Advertising is expensive. Good advertising makes your business more successful. Bad advertising will ruin your business sooner or later. You will hardly ever find companies creating and producing their own TV-spots, it’s usually done using the services of a professional advertising agency. However when doing Online Marketing campaigns like Google Advertising, an amazingly high number of people opt to manage their campaign themselves.

It seems quite simple. It actually is, if you know how it works, like everything in life. Do you have enough time and money to finance the learning curve?

Whats wrong with marketing in Second Life?

June 18th, 2009 by admin

Why corporate presences fail in Second Life.

Nothing is wrong with Second Life, but there is a lot wrong with how companies present themselves in Second Life. I am now a resident of the Second Life community since about one year . Gosh time goes by so fast doesn’t it?

Can you afford Internet marketing services?

June 18th, 2009 by admin

Here are the facts:

1. According to Forrester Research, Internet-influenced sales generate three times as much revenue as Internet-bought sales. In other words, people prefer to research their purchases online and then go the shops to actually buy them buy offline.
Source: Microsoft Business central

2. According to research company Nielsen, there are upwards of 34 million Britons with Internet connections. And as of May 2002, there were some 185 million Europeans with Internet connections.
Source: Microsoft Business central

3. Recent research reveals 58% of house hunters are using the Internet as a primary source of property information.
Source: HBF Press Release

4. According to a study at Stanford University, people do judge a company’s credibility and professionalism by the design and content of their website.
Source: Consumer Web Watch

5. The biggest markets in Europe for Internet Marketing are; Germany- 21% of all European Internet users are German; the UK – 16% of all European users are British; Italy – 12.9% are Italian; and France, 11% are French.
Source: World Internet Stats