1. According to Forrester Research, Internet-influenced sales generate three times as much revenue as Internet-bought sales. In other words, people prefer to research their purchases online and then go the shops to actually buy them buy offline.
Source: Microsoft Business central

2. According to research company Nielsen, there are upwards of 34 million Britons with Internet connections. And as of May 2002, there were some 185 million Europeans with Internet connections.
Source: Microsoft Business central

3. Recent research reveals 58% of house hunters are using the Internet as a primary source of property information.
Source: HBF Press Release

4. According to a study at Stanford University, people do judge a company’s credibility and professionalism by the design and content of their website.
Source: Consumer Web Watch

5. The biggest markets in Europe for Internet Marketing are; Germany- 21% of all European Internet users are German; the UK – 16% of all European users are British; Italy – 12.9% are Italian; and France, 11% are French.
Source: World Internet Stats

Conclusions

Most businesses in Spainl do not realise the importance of their internet presence and online marketing. In the past, customers weren’t too bothered about this part of a company’s profile, but nowadays it is entirely different. In fact, a good website is the single most important part of a business’s marketing strategy.

While some businesses still try to get around it and attempt to do it by themselves, many now account for a website and Internet marketing services in their budget.

In light of the above, you should ask yourself the following questions:

1. Do I have a website that enhances the professional image of my company?
2. Do I know how to market my Internet presence? If so, why does it not work?
3. After spending thousands of Euros on a website, why am I not getting results?
4. Can I afford not to invest in Internet marketing services?

Think about it; how much will it cost your company should a prospective client choose to go to a competitor because your website isn’t up to scratch, or they couldn’t find it in the first place? It’s a scary concept.

Regards

Wolfgang Brand