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	<title>SEO &#38; Internet Marketing &#187; content</title>
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		<title>About us pages are boring!</title>
		<link>http://www.smartmediaspain.com/about-us-pages-are-boring</link>
		<comments>http://www.smartmediaspain.com/about-us-pages-are-boring#comments</comments>
		<pubDate>Thu, 18 Jun 2009 15:04:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[about us]]></category>
		<category><![CDATA[about us pages]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[controversial articles]]></category>
		<category><![CDATA[seo]]></category>
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		<guid isPermaLink="false">http://www.smartmediaspain.com/?p=40</guid>
		<description><![CDATA[I sometimes wonder why website owners pay so little attention to this page. Nobody comes up with something different. Isn’t this the page that is supposed to establish a USP – a unique selling proposition? The page that should market your company and tell everyone what makes your company different from others?
These types of pages [...]]]></description>
			<content:encoded><![CDATA[<p>I sometimes wonder why website owners pay so little attention to this page. Nobody comes up with something different. Isn’t this the page that is supposed to establish a USP – a unique selling proposition? The page that should market your company and tell everyone what makes your company different from others?</p>
<p><span id="more-40"></span>These types of pages are all the same, that’s what makes them boring. If you read 100 about us- pages you will possibly read 100 times the following:</p>
<ul>
<li> We are the best in what we are doing and possibly in everything we will ever do</li>
<li> We really care about our clients even about the ones we don’t like</li>
<li> We think the client is always right</li>
<li> We have the best  customer service all day everyday</li>
<li> We offer inexpensive solutions, or we are less expensive then the competition</li>
<li> We are different – don’t know what it is that makes us different but we are!</li>
</ul>
<p>I actually wonder, when Google will start filtering all about us pages as duplicate content.  It wouldn’t surprise me.  At the risk of being called insane, but with the hope of baiting some inbound links, we try here a totally different approach:</p>
<p><strong>What you think about this?</strong></p>
<p>I’ll go through each and every one of the points above and show you why<br />
WE are INDEED different. When reading this you might well think I am joking, no I don’t, believe me I really mean it!</p>
<p><strong>1. So we are the best in what we do and in everything else?</strong></p>
<p>Well here at Smart Media we do exactly what it says on the tin:  Smart Advertising.  We market your company and services to the biggest audience and fastest growing media on the planet: the World Wide Web.  In simple terms:  We make websites sell something.</p>
<p>Apart from that we are a bunch of completely useless www &#8211; geeks.  Never ask us to do something else than online marketing,  like repairing a car, changing tires, washing up, software installation, fixing your network problems,  or (god beware): hardware support.  We just don’t know this stuff and to be honest we are not bothered either.</p>
<p>It does what it says on the tin:  Smart Media</p>
<p><strong>2. So you think we really should care about every client?</strong></p>
<p>Well at Smart Media  we don’t. We are totally selfish and only care about client’s that make us money. Yes, right we are in this business to make money not to stroke your EGO. Does this one really make us different? Does that come as a surprise? No. Everybody else is in business for the exact same reason &#8211; we just happen to admit it.</p>
<p>Here is what does make us different: If we don’t like you we get rid of you,  if you don’t make us money we don’t take you on, as simple as that. That gives us more time to focus on projects we really enjoy doing and to work with client’s that appreciate our efforts.</p>
<p>We care about good clients and we choose them!<br />
<strong><br />
3. The client is always right?</strong></p>
<p>At Smart Media  we think the client can not be right! Think about it, if what you are doing with your website was right, why would you talk to an online marketing consultant? You have a problem; your website does not sell anything or does not sell enough, that’s why you are talking to us. You are doing something wrong  so how can you be right?</p>
<p>The definition of insanity is doing the same things all over again and expecting different results!!<br />
<strong><br />
4. We have the best customer service?</strong></p>
<p>No we don’t. Actually our customer service is almost non existent. We don’t serve customers &#8211; we serve websites. Customers are actually a nuisance, distracting us from our job with endless meetings and discussions about pretty pictures and how a website should look like,  in their clueless opinion.</p>
<p>Every minute we spend with a customer is taken away from the  job we are getting paid for: to  increase the performance of your website!<br />
<strong><br />
5. We have competitive prices?</strong></p>
<p>If you are looking for a cheap SEO solution we are not the right partner for you. Good SEO and online marketing can not be done cheap, it’s just not possible. We pride ourselves in being the leading Internet marketing consultants in Spain. We play premier league and we charge prime money.</p>
<p>We are very expensive!</p>
<p>You’ll get what you pay for, no more no less!</p>
<p><strong>6. Now you know what makes us different:</strong></p>
<p>We allow ourselves the luxury of being slightly arrogant and direct to the point. We don’t believe in wasting time and our only concern is the performance of your website.</p>
<p>….and we do get results!</p>
<p>Regards</p>
<p>Wolfgang Brand</p>
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