What is Search Engine Optimisation?

Search Engine Optimisation is the process of making a web page highly relevant for certain key words or phrases. Successful Search Engine Optimisation helps a web page gain top positioning on spider-based search engines like Google for the targeted words and phrases.

This definition is the average of all most commonly used definitions on the Web. The aim of SEO in simple terms is to get visitors to your web pages through search engines by making the content of your web pages relevant to people’s searches. The key word here is “content” – the text on each of your web page(s). There is a lot more to SEO than the simple definition above. The way you should look at Search Engine Optimisation is to think about the goals of search engines like Google. Here’s Google’s stated goal:

“Google’s mission is to deliver the best search experience on the Internet by making the world’s information universally accessible and useful.”

(Google, http://www.google.com.au/intl/en/profile.html)

Aligning our website with the goals of search engines allows us to bypass a lot of technical detail and aim straight for the target. In simple terms it’s about giving the search engines what they need. In the case of Google, it’s all about delivering “best search experience” with “useful” information. If your website can help with that, then Google is interested. But isn’t that what a good website should do anyway?

Looking at it this way, the target of SEO is no longer the search engines themselves but the end customers, the searchers (visitors or web users). Going straight to the target, we can bypass the technicalities and focus on the key aim. If we can satisfy the end customer, then we will have satisfied Google’s goal. With this in mind, it’s easy to see why some websites are always ranked higher than others on Google – they simply deliver “useful” information, well. They meet Google’s objectives.

Even Google says, “Make pages for users, not for search engines”
(Google, http://www.google.com/webmasters/guidelines.html).

Best Practice SEO – otherwise known as “white hat” SEO is studying the Search Engine algorithms and using accepted and standard SEO practices to create outstanding sites with relevant content, to boost the credibility of the Search Engines. Best Practice SEO sees the Search Engines as assets in Internet functionality and works to establish patterns and practices to insure their relevancy.

What Google says about getting better visibility:

This Video is an interview with a senior manager at Google inc. called Matt Cutts.

Search Engine Optimisation at Smart Media

Internet Marketing Services
SEO is an ongoing and time-consuming process and can take months until you can see significant results. Therefore the minimum you should contract an SEO for, is one year. In the following a brief description of our procedures:

We undertake SEO in the following steps:

Analysing
We analyse your website for suitability, as not all websites can be optimised. Sometimes we suggest you contract a completely new website, especially if your website comprises frames, only one HTML page or flash.

Planning
If your website is suitable for SEO, we present you with an SEO marketing plan. This will detail key phrases to be used, markets to be targeted, a time frame for the proceeding steps and an estimation of the expected traffic and convertion rates. This also includes a detailed “status quo” report showing you your curent visibility for the targeted terms in all relevant search engines as well as your current link profil.

On-Page Optimisation
We ensure that each page counts, with descriptive page titles, headers and meta tags, and alt descriptions for the graphics. We also increase the keyword density of the website’s text, and add text link navigation to each page. If a client uses database-driven content we create static URLs direct to dedicated pages in order to make database content visible to search engines.

Outbound Linking
We search for websites that have related content and place links from your website to increase its topic authority. We always ensure that we choose these links carefully as your website should only be linked to other quality websites that are relevant to the user.

Indexing in search engines and directories
We ensure that your website is indexed in all the big search engines such as Google. We will place links on all our own websites to yours. As we create new pages on our blogs almost daily the amount of links from our sites and blogs is continously increasing which supports SEO.

Link Building
Link building is the single most important part of SEO. We actually spend a lotof time to create blogs, social media and other sites with the purpose to increase the link popularity of our clients websites.

Reporting
We issue you with an explanatory report every months. The report details your search engine rankings and the increase in traffic to your website. After analysing the report, we decide upon ways to further increase your website’s traffic.

Please note: We can only serve a limited number of clients due to our limited human resources. .

We do offer SEO conuslting services as well as work shops and courses for webmasters, business owners and marketing managers.

For a quote please contact us.