A revolutionary concept, the virtual world called Second Life (www.secondlife.com), opens a whole world of advertising and branding opportunities. With more then 16.000.000 residents and more then 80.000 users consistently online,  Second Life became a media with a considerable audience.

Even big brands such as Adidas, BMW, Mercedes have their own presence in Second Life. Many however have little success.

Smart Media  is currently creating its own presence in Second Life. The complex will feature a corporate building, an exhibition center and an exclusive Club for business meetings and a private villa for social events.

Your own virtual presence in Second Life

For any kind of commercial activity and advertising in Second Life your starting point is your own company office and presentation in Second Life. This is where users will get their first impression of you as a company in Second Life.

First impressions last – it is therefore of paramount importance to make sure your virtual offices represent your company in a professional, costumer friendly way. It must reflect your corporate identity and communicate the same message you get out there in your other advertising activities.

There is however a difference: The residents in Second Life are very active. Unlike a visitor of your website or the reader of a magazine they interact with other Residents and are constantly looking for new stimulation and entertainment.

These behavioural pattern are an opportunity and a challenge at the same time. An opportunity because many companies do simply not adapt to this situation ending up with a presence in Second Life which hardly anyone visits. Even big companies like Coca Cola and Mercedes Benz have hardly any visitors. Read here why and learn what not to do:

Failed marketing in Second life

They do not give the user what he is looking for: Entertainment and interactivity. A successful presence in Second Life requires careful planning, a well thought through concept and design, and professional marketing.

Advertising in Second Life

There are many ways to advertise your presence in Second Life such as board adverts in popular places, mini shops with teleports and online advertising via relevant websites and most importantly: entertaining blogs.  Smart Media  has teamed up with several providers of advertising space in different regions and SIM’s covering most markets you may want to target. In-house graphic designers will give your campaign the visual impact and copywriters put the verbal punch in your campaigns.

Brands in Second Life

Second Life – Second Puerto Banus

Puerto Banus, the Beverly Hills of Europe, playground of the rich and famous at one of Europes best locations: the Costa del Sol. Puerto Banus is one of the most visited towns on the Costa Del Sol, first of all Puerto Banus is world wide known for its glamorous harbour, which every year attracts some of the largest yachts from all over the world. This harbour is the place for all the strongest designer brands in the world, Armani, Louis Vuitton etc.

All have there glitter shops on the frontline of this harbour. Puerto Banus is build in 1970 by the local well respected and famous businessman Josè Banus. He created the harbour with the intention of increasing trade and tourism to the area of Nueva Andalucia and have without a doubt succeeded.

Puerto Banus has it peak season in the summer period where the young population from the coast goes to party the whole night and enjoy the long warm summer nights on the promenade, dinner in this harbour is highly recommended, as it has a unique and wonderful atmosphere and could easily be given the name “the harbour that never sleeps” during the summer periods. To spot celebrities and all the newest high class equipment in cars and yachts, THIS IS THE PLACE TO BE!!!!!

Our Partner, White Feather Technologies, brings this location into Second Life. They will over the next months systematically create an identical copy of this popular tourist destination. With it’s yachts, shops, bars, clubs and of course. What will be different however. The shops are not taken yet like in the real Banus. We will rent out the locations to interested parties.

We take reservations for specific locals already, non refundable reservation fee per location, you can get the shop, office or bar/restaurant of your choice in virtual Puerto Banus. Fancy Kristina Szekely’s office in Puerto Banus? Want to live in Jean Connery’s apartment? Want to manage Sinatras Bar? We can make it possible in Second Puerto Banus. The price includes one years rent, a tailor made interior design, tech support and joint marketing.

The virtual Puerto Banus offers great advertising opportunities. We will plan design and text your advertising campaign in virtual Puerto Banus. Space may be acquired from us directly or promotion agencies in Second Life such as. The SIM will be marketed online, offline and, of course, in-world. We will build websites highly optimised for terms related to Puerto Banus with direct SLurl’s ( Second Life URL) to the location, press in relevant print media and in-world banner adverts in three languages.

Ready to go virtual?

Interview with Second Life founder Philip Rosedale