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Email Marketing versus Cold Calls.September 12th, 2009 by adminIn short: email marketing is much more effective and more convenient. Telephone cold calling means: Constantly looking for new staff, training, salaries and / or commissions , the premises for a call center, budget for warnings, equipment … a lot of money, a lot of work, lots of stress. Email marketing means: correct list can be found by the agency, creating a landing page, find a copywriters , create the art work – done. I will illustrate with an example.
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Google and the caffeine updateSeptember 4th, 2009 by adminA couple of weeks ago, Google announced a major update in the way they index websites. This does happen from time to time. Those updates are most of the time given names like “big daddy” in 2005 or “jagger”. Just like hurricanes are given names. Online Marketing for Small BusinessesJuly 23rd, 2009 by adminThe Internet develops faster then any other media on the planet. Every now and then you hear of the “next big thing” on the web. Social networks, facebook, second life, and so on. The amount of Internet users worldwide outnumbers the people watching TV already. But you might say: What has it got to do with me? I am just a small business owner in Marbella! What can the Internet do for me? Here are your options: Smart Media & White Feather TechnologiesJune 18th, 2009 by adminSmart Media , are teaming up with a premier provider of open source solutions to provide clients with development services in Second Life. We will use the Puerto Banus based company to realise developments in Second Life for our clients. SEO – Submissions to Search EnginesJune 18th, 2009 by adminSearch engine submission services promise to submit clients’ websites to thousands of search engines for one low price. But should you trust them? Why links are important!June 18th, 2009 by adminBefore Google came on the market , link popularity was being used by one or two search engines as part of their algorithm to determine the rankings for given search term. Then when Google arrived with their link-based PageRank, link popularity took off and became an absolute essential ingredient in achieving top rankings. About us pages are boring!June 18th, 2009 by adminI sometimes wonder why website owners pay so little attention to this page. Nobody comes up with something different. Isn’t this the page that is supposed to establish a USP – a unique selling proposition? The page that should market your company and tell everyone what makes your company different from others? SEM: Managing your AdWords CampaignsJune 18th, 2009 by adminAdvertising is important. Advertising is expensive. Good advertising makes your business more successful. Bad advertising will ruin your business sooner or later. You will hardly ever find companies creating and producing their own TV-spots, it’s usually done using the services of a professional advertising agency. However when doing Online Marketing campaigns like Google Advertising, an amazingly high number of people opt to manage their campaign themselves. It seems quite simple. It actually is, if you know how it works, like everything in life. Do you have enough time and money to finance the learning curve? Whats wrong with marketing in Second Life?June 18th, 2009 by admin
Why corporate presences fail in Second Life. Nothing is wrong with Second Life, but there is a lot wrong with how companies present themselves in Second Life. I am now a resident of the Second Life community since about one year . Gosh time goes by so fast doesn’t it? Can you afford Internet marketing services?June 18th, 2009 by adminHere are the facts: 1. According to Forrester Research, Internet-influenced sales generate three times as much revenue as Internet-bought sales. In other words, people prefer to research their purchases online and then go the shops to actually buy them buy offline. 2. According to research company Nielsen, there are upwards of 34 million Britons with Internet connections. And as of May 2002, there were some 185 million Europeans with Internet connections. 3. Recent research reveals 58% of house hunters are using the Internet as a primary source of property information. 4. According to a study at Stanford University, people do judge a company’s credibility and professionalism by the design and content of their website. 5. The biggest markets in Europe for Internet Marketing are; Germany- 21% of all European Internet users are German; the UK – 16% of all European users are British; Italy – 12.9% are Italian; and France, 11% are French. |
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