email marketing

Opt in email Marketing Services – Permission Marketing – What is opt in email marketing?

Opt in E-Mail marketing is one of the only efficient and effective email marketing strategies. It is the key element for successful direct marketing and allows us to open up a personal dialogue with the customer.

E-mail stand alone and Advertising space

The Stand alone email marketing campaign, also known as email campaign, has a limited running time and serves to present your product, service or firm to previously selected potential users. The receivers of these advertisements are users who have registered themselves to accept email advertising. This permission is the legal basis for sending email advertising.

In comparison newsletter advertising consists of lists of advertisers. A Stand alone campaign presents only your product service or firm.

Smart Media  offers three different types of email marketing campaigns:

• Special Interest Sites for very specific markets
• Channel booking mixing various lists
• Reach booking by demographics

Email marketing campaigns with special interest Sites:

Our USP is that we have at our fingertips a wide variety of large and small special interest sites which we exclusively market. Our aim is to reach 100% of the target group.Thus we have established a customer canvassing department which is constantly on the look out for suitable websites for specific customer demands.

Here are a few examples of specific special interest sites:

• property owners
• property buyers
• cars
• yachts
• young families
• nutrition
• regional blogs

Email marketing campaigns with channel booking.

Channel booking basically means, you book a certain amount of addresses out of a pool within the same category or channel. For such campaigns detailed media plans can be provided for you to know exactly where the addresses where originally generated. You can even customize the percentages or amounts taken from the individual sites in the pool.

Categories available

• Car & Traffic
• Business to Business
• Computer & Technology
• Fun & Gaming
• Family & Social
• Telecommunication
• Cinema, TV & DVD
• Lifestyle & Entertainment
• Sport & Health
• Shopping
• News & Information
• Travelling & Tourism
• Finance & Economy

Possibly our best channel is the market for finance bookings. The lists we have are in this category some of the best sites in Spain.

Email marketing campaign with reach selected by demographics

Smart Media in cooperation with Ad1Media AG in Switzerland has more then 45.000.000 B2C and 500.000 B2B addresses available and can reach every tenth European with your sales message. Our selection tools allows us to select by countries, areas, sex, age groups, expressed interests, area code and other demographic information within a few minutes.

Summary of E-Mail marketing with Smart media

• 45,8 Million stand-alone contacts all over Europe
• 6 Million stand-alone contacts in Spain
• 52,2 Million  newsletter advertising space all over Europe
• Demographic groups and a further128 selection criteria
• List of potential users, clients, websites
• Evaluation of the list
• Media plan drawn up within seconds