Categories » ‘Online Marketing’Promoting your Website with a Blog!September 16th, 2009 by adminMost business owners know that they need a website. What most of them don’t know, however, is that they need at least two websites; one that is specific to their business, product or service, and another that is specific to the benefits of their business, product or service. While the first website is a point of reference for a business, the second is an educational website that offers users information about topics related to their business: a weblog or blog. About us pages are boring!June 18th, 2009 by adminI sometimes wonder why website owners pay so little attention to this page. Nobody comes up with something different. Isn’t this the page that is supposed to establish a USP – a unique selling proposition? The page that should market your company and tell everyone what makes your company different from others? SEM: Managing your AdWords CampaignsJune 18th, 2009 by adminAdvertising is important. Advertising is expensive. Good advertising makes your business more successful. Bad advertising will ruin your business sooner or later. You will hardly ever find companies creating and producing their own TV-spots, it’s usually done using the services of a professional advertising agency. However when doing Online Marketing campaigns like Google Advertising, an amazingly high number of people opt to manage their campaign themselves. It seems quite simple. It actually is, if you know how it works, like everything in life. Do you have enough time and money to finance the learning curve? Can you afford Internet marketing services?June 18th, 2009 by adminHere are the facts: 1. According to Forrester Research, Internet-influenced sales generate three times as much revenue as Internet-bought sales. In other words, people prefer to research their purchases online and then go the shops to actually buy them buy offline. 2. According to research company Nielsen, there are upwards of 34 million Britons with Internet connections. And as of May 2002, there were some 185 million Europeans with Internet connections. 3. Recent research reveals 58% of house hunters are using the Internet as a primary source of property information. 4. According to a study at Stanford University, people do judge a company’s credibility and professionalism by the design and content of their website. 5. The biggest markets in Europe for Internet Marketing are; Germany- 21% of all European Internet users are German; the UK – 16% of all European users are British; Italy – 12.9% are Italian; and France, 11% are French. |