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Archive for September, 2009

Promoting your Website with a Blog!

September 16th, 2009 by admin

Most business owners know that they need a website. What most of them don’t know, however, is that they need at least two websites; one that is specific to their business, product or service, and another that is specific to the benefits of their business, product or service.

While the first website is a point of reference for a business, the second is an educational website that offers users information about topics related to their business: a weblog or blog.

The Keyword Meta Tag

September 16th, 2009 by admin

A letter to Santa Claus:

Dear Santa Claus (Google)

I am the owner of a website selling property in Spain. My website helps people to fulfil their dream of living in the sun. I never cheated anyone and my employees love me. I think I deserve a present this christmas.

Email Marketing versus Cold Calls.

September 12th, 2009 by admin

In short: email marketing is much more effective and more convenient.

Telephone cold calling means: Constantly looking for new staff, training, salaries and / or commissions , the premises for a call center,  budget  for warnings, equipment … a lot of money, a lot of work, lots of stress.

Email marketing means: correct list can be found by the agency, creating a landing page, find a copywriters ,  create the art work – done.

I will illustrate with an example.

Google and the caffeine update

September 4th, 2009 by admin

A couple of weeks ago, Google announced a major update in the way they index websites. This does happen from time to time. Those updates are most of the time given names like “big daddy” in 2005 or “jagger”. Just like hurricanes are given names.