Online Marketing in Spain

Just blog it

Most business owners know that they need a website. What most of them don’t know, however, is that they need at least two websites; one that is specific to their business, product or service, and another that is specific to the benefits of their business, product or service.

While the first website is a point of reference for a business, the second is an educational website that offers users information about topics related to their business: a weblog or blog.

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A letter to Santa Claus

A letter to Santa Claus:

Dear Santa Claus (Google)

I am the owner of a website selling property in Spain. My website helps people to fulfil their dream of living in the sun. I never cheated anyone and my employees love me. I think I deserve a present this christmas.

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email marketing

In short: email marketing is much more effective and more convenient.

Telephone cold calling means: Constantly looking for new staff, training, salaries and / or commissions , the premises for a call center,  budget  for warnings, equipment … a lot of money, a lot of work, lots of stress.

Email marketing means: correct list can be found by the agency, creating a landing page, find a copywriters ,  create the art work – done.

I will illustrate with an example.

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Google Caffeine

A couple of weeks ago, Google announced a major update in the way they index websites. This does happen from time to time. Those updates are most of the time given names like “big daddy” in 2005 or “jagger”. Just like hurricanes are given names.

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The Fuengirola Scout

The Internet develops faster then any other media on the planet. Every now and then you hear of the “next big thing” on the web. Social networks, facebook, second life, and so on. The amount of Internet users worldwide outnumbers the people watching TV already.

But you might say: What has it got to do with me? I am just a small business owner in Marbella! What can the Internet do for me?

Here are your options:

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Second Life

Smart Media , are teaming up with a premier provider of open source solutions to provide clients with development services in Second Life. We will use the Puerto Banus based company to realise developments in Second Life for our clients.

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SEO for Google

Search engine submission services promise to submit clients’ websites to thousands of search engines for one low price. But should you trust them?

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SEO for Google

Before Google came on the market , link popularity was being used by one or two search engines as part of their algorithm to  determine the rankings for given search term. Then when Google arrived with their link-based PageRank, link popularity took off and became an absolute essential ingredient in achieving top rankings.

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Controversial Article

I sometimes wonder why website owners pay so little attention to this page. Nobody comes up with something different. Isn’t this the page that is supposed to establish a USP – a unique selling proposition? The page that should market your company and tell everyone what makes your company different from others?

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SEM in Google

Advertising is important. Advertising is expensive. Good advertising makes your business more successful. Bad advertising will ruin your business sooner or later. You will hardly ever find companies creating and producing their own TV-spots, it’s usually done using the services of a professional advertising agency. However when doing Online Marketing campaigns like Google Advertising, an amazingly high number of people opt to manage their campaign themselves.

It seems quite simple. It actually is, if you know how it works, like everything in life. Do you have enough time and money to finance the learning curve?

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